Butterworks Farm Ad

The new 2012 UNFI ad for Butterworks Farm. 

Shops at the EastSide

As you know I have been doing work for the EastSide Restaurant, where I also work in the gift shop.  There are really three stores there, Giftwrecked the shop, the Bakery, and the Clothing Boutique.  I did a new logo for the Shops at the EastSide, and also made a Facebook Page, where you can keep in touch with specials and sales.

Included in the shops is a Bridal Boutique and Prom Dress / Tuxedo Rentals.  Here are some of the ads and posters I have been doing to promote the business.

EastSide Ads

Hello! The last few weeks have been quite busy, I've done a bunch of ads for the EastSide Restaurant for their winter theme nights.  And also working on the new lunch menu, here are some of the ads that we have, and also a rack card that I did that will go in the local hotels and on the tables in the restaurant. 

Dancing Sail Bridal Ad

This is an ad I did for the Dancing Sail Banquet Room at the EastSide Restaurant.  It will be in a Bridal Supplement that one of the local papers puts out every year.  It really is a beautiful location for any kind of party, I had my wedding here and it was a wonderful experience! 

Eastside Buffet Ad

Here is an ad I did for the restaurant advertising the Sunday brunch buffet.  I used the same style as the new menu to keep things cohesive, we are going to be changing the colors and brand identity of the restaurant this year.  

Moda Salon Ad

An Ad I did for Moda Salon in Connecticut.  If you're in the area stop on by!

Butterworks Farm Unfi Ad

I just did some ads for Butterworks Farm, for UNFI, which is a catalog that sells natural food products to stores.   I did two ads, one with the yogurt and cream that is a staple of Butterworks, and a second that shows their new Kefir products.  The second one will be printed black and white, but here is the color version too.  Check out Butterworks Farm on facebook, they have some cute pics of their cows.

Doctor Day 2011

Today March 30th, is National Doctor's Day, and I did a series of ads for our hospital, and a direct mail campaign.  The mailer piece was sent out asking for donations to be made in the name of a doctor of your choice.  This is the cover and the inside cover.

 

And here are the ads, they ran black and white in the papers except for the last one, but I like the color better.   Each ad represents a department of doctors, and there are descriptions for each one.

Catching Up

Hi again, the past year has been quite a busy one, starting a new job which kept me very busy and is partly to blame for my absence here.  Working on my office computer all day, when I came home I didn't really have much motivation to be on the one at home.  The things I worked on ranged from clothing tags, packaging design, logos, web layouts, advertisements,  business cards, and more. 

Some examples:

 

   

I also just made a website, you can find here:  http://www.thomaslichtenberger.com/

And another thing that happened this year was I got married.  So there was a lot of planning and things that required attention.  Naturally I had to design something to make the wedding more personal.  So here are the things I worked on, invitations, save the date magnet, wedding CD favor, and also the wedding photo album. 

 

New Job!

Hello all, sorry I haven't been around as much, but I finally have some good news, I have a job! And it's a real Graphic Design job too, after I finished school this summer I have been on the job hunt for a while. Searching for a job is not that east now a days. I am working at Codet, a company that is both is the U.S. and in Canada, they do a lot of work clothes, and hunting gear. Some of the names they produce are Big Bill, Wood N Trail, and Hot Rod. I just finished the first full week there, and I worked on a camouflage pattern for Wood N Trail, and also an ad for a magazine. I am also working on clothing tags for a new line, I will post the progress during this week.

Jay Peak

Hello! Just to keep things updated, I got an internship at Jay Peak Resort which is the big ski mountain in the town over. I'll be helping make posters and ads for events that come up, so I'm excited about it. It's good experience and will help add to my portfolio. Now I just have to keep looking for paid work. Here is the first thing I worked on, a poster for the Arts & Crafts Fair, it will be printed in three sizes, 8.5x11, 5.5x8.5, and 11x17.

I will also be doing newspaper ads for the event, and those will be black and white of various sizes. The weather is starting to get cooler, and fall is going to arrive soon! I also have a bunch of canvases so expect some more paintings in the near future!

Cap Sac 2

Another Cap Sac ad...

A Cap Sac

Just a quick ad I made for Cap Sac from Zoopa.com, apparently this is a little hat that has a sac in the top, lol, not sure what you could fit in it...

A Mood Board

This is a mood board. We had to make one for class. You pick 16 colors that you feel match you well, then three of your best designs, that show who you are as a designer. And then 10 adjectives that describe you, and images that also represent you. It was fun making it, you all should try one too!

Another Brooks Ad

Here is another idea for the Brooks Running Shoe ad.

What Can Your Sneakers Grow?

Greetings to you all! Well we are about 60% moved to the downstairs, we have a few more rooms to completely clear, and then we have to clean upstairs really good and paint some walls. The new tenet moves in on the 20th. And my next class starts on monday, so having some extra time this week I finally started working on some things for this really cool website. It is called Zooppa and its a site that various companies come to with ideas for products, and members of the site can design video, print, and banner ads for them.
What you do is create a profile, and then look through the various competitions going on, and if you see one that sparks your creative juices, design something, and upload it. Once your ad is uploaded, everyone can see it, and vote on it. The more votes you get, the higher in rank it moves up. Once the competition ends, the ads with the highest rankings get Zooppa bucks. Once you reach 1,000 Zooppa bucks, you can transform it into dollars. So if you get 1,000 Zooppa bucks, you get $1,000. Ofcourse it is not a given that you will even win anything, and prizes range in amount, the company also awards ads that they may like that the rest of the community didn't. I think this is a great site, it gives you a project brief, just like working with a real client, and it also connects you with other designers, and you get to see some great minds at work.
I entered my first competition today, for Brooks Running Shoes. They have a new product called BioMoGo, the first-ever biodegradable running shoe midsole. -"BioMoGo’s microbial munch rate is a staggering 50 times faster, biodegrading nutrients into reusable byproducts within 20 years! That means that within 20 years time, Brooks alone will save 29.9 million pounds of landfill waste." - So I created this print ad, featuring the Cascadia 4 running shoe. I took a picture from a XC race of myself, and made it into a flower person. So the idea is once the sneaker degrades, what will grow from it? Maybe a running flower person? The competition goes until May 7th, and you can submit as many ads as you want, I definately want to do some more, any ideas...?

Final Projects

Hello! Today I finished my Advanced Computer Graphics course, although I am not sure if I learned too much in the ways of advanced graphics. Our project was to design a direct mail campaign for a non-profit organization. I choose the Memphremagog Arts Collaborative, and each fall they have an event called Art On Main. The whole main street is closed and artists can set up booths to sell things, and there are concerts through out the day. I decided to do a postcard for the mailer, I had the idea of framing main street and showing it as "art."

This is an actual picture of Newport's Main Street, I used Photoshop to get the painted effect, and I added the lamp post and banner. I used Illustrator to do the backside.

We also had to create some add ons for the campaign. These could be anything to give people as a way of saying thank you for supporting the event. I decided to have a t-shirt, and bumper sticker, I figure that there would be a good amount of exposure for the event with people wearing them, and having the logo on their cars.

We also had to design a black and white newspaper ad, and a website layout for the event. I like the way the newspaper ad came out, I wanted to use the pallet because it was a recognizable graphic image and people would be able to connect it with the event.
My next class doesn't start until April 6, so I have a nice little break. I'll be busy moving everything to the downstairs, and painting and cleaning to make the upstairs rentable. Hopefully I will be able to get some fun things in, and I'll post them here. Ciao!

In the Paper!

Promotional

Hello there! Hope everyone is having a great Superbowl Sunday, though I only watch for the commercials, lol. One of the projects we worked on in my Design Principles class, was to create a postcard of pamphlet for an event. I decided to make up a promotional concert for Anggun, since she was coming out with a new album soon, (and the new CD is pretty good!). Anggun is one of my favorites, her CD Snow on the Sahara was one of the first CD's I ever bought for myself. The key element in making any kind of postcard or brochure is to have really high quality images. So no matter how much you shrink or enlarge the image, it will look clear and crisp. The dark background is the front, and the lighter is the back. I wanted to keep it consistent by having the same background textures, and the change from dark to light helps divide, and at the same time unify. I love doing projects like this, in fact today I designed some t-shirts for a certain someone's mayorial campaign...
Alright I am off to watch the game whoo hoooo!