Thursday, April 2, 2009

What Can Your Sneakers Grow?

Greetings to you all! Well we are about 60% moved to the downstairs, we have a few more rooms to completely clear, and then we have to clean upstairs really good and paint some walls. The new tenet moves in on the 20th. And my next class starts on monday, so having some extra time this week I finally started working on some things for this really cool website. It is called Zooppa and its a site that various companies come to with ideas for products, and members of the site can design video, print, and banner ads for them.
What you do is create a profile, and then look through the various competitions going on, and if you see one that sparks your creative juices, design something, and upload it. Once your ad is uploaded, everyone can see it, and vote on it. The more votes you get, the higher in rank it moves up. Once the competition ends, the ads with the highest rankings get Zooppa bucks. Once you reach 1,000 Zooppa bucks, you can transform it into dollars. So if you get 1,000 Zooppa bucks, you get $1,000. Ofcourse it is not a given that you will even win anything, and prizes range in amount, the company also awards ads that they may like that the rest of the community didn't. I think this is a great site, it gives you a project brief, just like working with a real client, and it also connects you with other designers, and you get to see some great minds at work.
I entered my first competition today, for Brooks Running Shoes. They have a new product called BioMoGo, the first-ever biodegradable running shoe midsole. -"BioMoGo’s microbial munch rate is a staggering 50 times faster, biodegrading nutrients into reusable byproducts within 20 years! That means that within 20 years time, Brooks alone will save 29.9 million pounds of landfill waste." - So I created this print ad, featuring the Cascadia 4 running shoe. I took a picture from a XC race of myself, and made it into a flower person. So the idea is once the sneaker degrades, what will grow from it? Maybe a running flower person? The competition goes until May 7th, and you can submit as many ads as you want, I definately want to do some more, any ideas...?

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